Chapter 1 - Professional Presence
AURA
Authentic - is this info real, and true to the person sharing it?
Useful - can I do something with this info?
Relevant - is this info specific to me and my concerns?
Actionable - can I take action with the info provided?
Learn from those who’ve led the way. I learned about Personal Branding while working at Delightful Communications under founder and brand evangelist Mel Carson. Your brand is what makes the things you share distinctly you, as opposed to a generic output that could come from anyone.
Whatever you post, whatever you share - make sure it has an AURA.
