Naturally Known
Practical strategies for personal branding, professional presence, and thought leadership in natural health.
This is an evolving presentation and resource, inspired and designed for natural health students. Discussion may evolve over time and content may change with feedback.
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Google Yourself
Find out what patients and employers see when they search your name — across Google, Bing, and AI tools like ChatGPT and Claude.
Find out what patients and employers see when they search your name — across Google, Bing, and AI tools like ChatGPT and Claude.
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Public vs Private
Your personal life doesn't have to disappear, but deciding what's public and what stays private is a professional choice worth making intentionally.
Your personal life doesn't have to disappear, but deciding what's public and what stays private is a professional choice worth making intentionally.
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Your Personal Branding AURA
A framework for making sure everything you share online is Authentic, Useful, Relevant, and Actionable — from Mel Carson's personal branding methodology.
A framework for making sure everything you share online is Authentic, Useful, Relevant, and Actionable — from Mel Carson's personal branding methodology.
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Headshots - You've Got the Look
Your professional photo is often the first impression a patient gets. Here's what works, what doesn't, and why Seattle lighting isn't doing you any favors.
Your professional photo is often the first impression a patient gets. Here's what works, what doesn't, and why Seattle lighting isn't doing you any favors.
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Understanding Patient Personas
Think of your ideal patients like characters in a book — with traits, concerns, and motivations that shape how they find you and why they stay.
Think of your ideal patients like characters in a book — with traits, concerns, and motivations that shape how they find you and why they stay.
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What is the User Journey
From first Google search to booked appointment — the steps your patients take to find you, and where you need to show up along the way.
From first Google search to booked appointment — the steps your patients take to find you, and where you need to show up along the way.
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Find your Niche
You don't have to do everything — you just have to be known for something. How to find the specialty that sets you apart in a crowded market.
You don't have to do everything — you just have to be known for something. How to find the specialty that sets you apart in a crowded market.
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Scope & Title
Your credentials matter, but state law determines what you can call yourself — and your patients won't know what half those letters mean anyway. Add it to your bio, not your Instagram handle.
Your credentials matter, but state law determines what you can call yourself — and your patients won't know what half those letters mean anyway. Add it to your bio, not your Instagram handle.
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Examples from natural health industry experts.
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Search Results: Does Google really matter?
Google owns 93% of search — but that doesn't mean it's the only place your patients are looking. Why smaller platforms might give you a bigger return.
Google owns 93% of search — but that doesn't mean it's the only place your patients are looking. Why smaller platforms might give you a bigger return.
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AI - How to become an AI answer
AI search is growing fast, but the basics of getting found still apply. A simple framework (and a refrigerator) for keeping your content fresh and visible.
AI search is growing fast, but the basics of getting found still apply. A simple framework (and a refrigerator) for keeping your content fresh and visible.
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Social Media Visibilty
Meta leads in sheer numbers, but more viewers doesn't mean more of your patients. How to figure out where your specific audience actually spends their time.
Meta leads in sheer numbers, but more viewers doesn't mean more of your patients. How to figure out where your specific audience actually spends their time.
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Not Another Newsletter
Email returns $42 for every $1 spent — more than any other channel. How to use newsletters to actually connect with patients, not just fill their inbox.
Email returns $42 for every $1 spent — more than any other channel. How to use newsletters to actually connect with patients, not just fill their inbox.
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Finding Community
Your professional network is part of your brand. How showing up — online and in person — builds the kind of visibility that algorithms can't replace.
Your professional network is part of your brand. How showing up — online and in person — builds the kind of visibility that algorithms can't replace.
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