Chapter 2 - Reaching the Right People
Upon identifying the goal, your job is to figure out: how does your patient achieves that goal?
If a patient’s goal is to reduce diabetes risk, lose weight and gain mobility — where do they start? How do they “meet you” on their road to health?
The points where you interact along the patient/client journey are often called touchpoints. Common touchpoints for health professionals may include:
Social media groups - like neighborhood blogs or moms+ groups
Paid ads
Provider directories
Insurance listings
Friend referrals
Online search
Showing up along these decision paths is how your patients make the decision to choose your services.
How does your audience achieve their goal?
The user journey is the path a person takes from discovering your service to booking an appointment. To get noticed, you need to understand the path each person takes to arrive at the decision.
Explore the idea of what your ideal patient is trying to achieve. Try something new? Solve a problem? Optimizing health is a goal for many.