Search Results: Does Google really matter?

Google continues to dominate both US and worldwide Search market share by about 93% vs everyone else.

Understanding how people use search tools matters when it comes to understanding where people will find your clinic/service/brand. For the near future—that’s still Google.

Even when adding for AI—Google still leads by significant numbers.

Does this mean you should focus on Google and ignore other Search?

Absolutely not.

While Google’s market share makes your search profile on this platform important, it can also make it more difficult to grab attention.

Smaller platforms like Bing, Duck, etc often have a higher return on investment for ads and profiles and can be easier to get your results near the top of the page.