Chapter 3 - Online Discovery
Newsletters, when done well, offer an affordable and effective way to connect with your patients.
Email newsletters return an average of $42 for every $1 invested, a more effective return than any other digital marketing platform. In addition, everyone uses email — everyone.
But knowing your audience and being smart about communication and is key to making newsletters effective.
Use a professional email service to create your newsletter
Don’t be spammy, send when you have something to say
Test and preview information before you send
Make email a 2-way street: share and listen too
Nicole Erghott, MSHN
Listen to your clients/patients, listen to what they are asking for, or need- this can help spark an opportunity to fill a gap with what you have to offer.
For example, I have elderly clients who do not or can not cook for themselves anymore for various reasons, which sparked the conversation around how they are getting meals. Leading to an offshoot of my business, including the addition of a mobile kitchen and the development of a system to provide meal services coupled with nutrition services…filling the gap.
