Chapter 3 - Online Discovery
Meta still leads, other channels follow.
Meta products, most commonly known as Facebook, Instagram, and Threads still have more market share than most other social platforms combined. The audience is simply bigger.
YouTube continues to dominate in video.
But more viewers isn’t necessarily more of your specific audience.
Example: Services supporting osteoporosis and sarcopenia might not find a lot of clients on TikTok or SnapChat.
