Chapter 2 - Reaching the Right People
When, where, and what of titles?
In the natural health industry, many credentials are regulated by specific state law. How you can refer to yourself as a professional and medical expert will vary by the location in which you practice and where you are licensed.
Failure to follow your specific state law can have serious consequences, so verify before you share.
And all those extras?
Your specialties and certifications provide credibility and experience, but they are best shared in context.
You might be an ND, JD, LaC, FABNO, BCHN, DC—but the average patient isn’t going to understand exactly what that means.
Add it to your bio, not your Instagram handle.
