I’ve worked with a number of non-profits creating a redesign for their websites. All of these groups seemed to have a similar problem. Many businesses, both non-profits or otherwise, created their original web sites over a decade ago. The web site creator was a contract hire who has long since left the company. Since the page inception, data has been continually added to update and supplement the initial starting site. Everything sits on the landing page, all at once, and few things are deleted. The result is a cluttered page with valuable information hidden under a bunch of excess, much like antiques hidden under a hoarder’s clutter.

It is becoming increasingly difficult to attract attention to the specific web content that makes your site unique. Using concepts such as classical conditioning can help us understand how users think and act to amplify this attention and focus on the most important content.

How to Automate Campiagn Calendars in Google Docs and What is a Channel Plan and Why Do I Need One. Early work by author and strategist Kate Hagan.

We all know paid advertising is an effective and efficient way to reach our online audiences. A lesser-known fact is that digital advertising is not available to everyone. Some types of advertising are banned based on government ad regulations, and other ads are banned on specific platforms. Here are some of the latest changes in online advertising.

“Should my business invest in a podcast or a webinar?” The short answer to this question: yes.

Choosing between a podcast or a webinar to convey your multimedia message has created a false dichotomy where business decision makers believe they must choose one over the other, implying a single answer is best. The more nuanced answer is that your business should invest in whichever of these technologies will meet your end business goals, or invest in both mediums if the content warrants.

Organic Facebook posts have long been a way for businesses small and large to affordably reach their audience. In the case of many small businesses, that has been the only way they engage online with their audience.

One of the ways to increase this visibility is with employee advocacy. It’s essentially free. People you already pay take a moment to share your new content, increasing visibility, and organic reach. And the commentary on this content is from experts too, as employees have the most detailed knowledge of your brand and its features.